Why Trad?
Trad Solutions exists to help multifamily owners make smarter infrastructure decisions that produce measurable financial outcomes. We don't sell technology. We structure deals that unlock capital, increase NOI, and strengthen your asset's competitive position.
- Financial Focus - Most operators think about bulk internet as a utility decision. We treat it as a capital strategy. Every engagement is evaluated through the lens of NOI impact, valuation uplift, and return timeline. If the numbers don't work for you, we don't move forward.
- Immediate Capital - We structure agreements that generate upfront door fees -- putting real dollars in your hands at close rather than asking you to wait on delayed returns. That capital is yours to deploy however your business demands.
- Leverage at Scale - Our ability to aggregate properties across multiple owners gives us negotiating power that individual operators simply don't have. We bring that leverage to every deal, regardless of portfolio size, so our clients consistently achieve off-market terms from a position of strength.
- Operational Simplicity - One partner. One system. We manage the complexity so your team doesn't have to. From initial evaluation through contract execution, we run the process end to end and keep it clean.
- Resident Experience That Performs - Fast, reliable internet is no longer an amenity -- it's a retention and leasing driver. We design solutions that meet resident expectations and reduce friction, which protects occupancy and supports rent growth.
- Aligned Success - We don't get paid to make a deal happen. We get paid when the deal works for you. Our compensation structure is built around your outcomes, which means we stay in your corner from first conversation through the life of the contract.
- Process That Protects You - Our structured process begins before a contract is ever on the table. We evaluate your existing agreements, identify risk and opportunity, and build a strategy specific to your asset. Nothing is templated. Nothing is rushed. And we stay engaged until the contract delivers on what was promised.
Meet The Executive Team
Dart Forst
Sage Harrison
Sage Harrison
As a Principal of Trad Solutions, Dart has been serving the Dallas/Fort Worth telecom sector in various roles for over 26 years, by providing services such as IT recruiting, telecommunications solutions and support in B2B functionalities as well as the multifamily sector. Dart founded Trad Solutions, Inc in 1999 as a sales agent operating
As a Principal of Trad Solutions, Dart has been serving the Dallas/Fort Worth telecom sector in various roles for over 26 years, by providing services such as IT recruiting, telecommunications solutions and support in B2B functionalities as well as the multifamily sector. Dart founded Trad Solutions, Inc in 1999 as a sales agent operating though the telecommunications independent sales channel selling and supporting wide area voice and data networks, hosted voice and various internet solutions. Since its inception, Dart has grown Trad Solutions through various partnerships and by expanding into multi-family owner operators to bring cost savings and increased ROI to customers through bulk purchasing.
Sage Harrison
Sage Harrison
Sage Harrison
Sage has spent more than a decade in the multifamily industry, raising capital for investments associated with the acquisition and development of over 15,000 apartment units across the United States. Over the past 3 years, Sage has served as an advisor to Trad Solutions, helping multifamily owners and sponsors unlock new sources of liqu
Sage has spent more than a decade in the multifamily industry, raising capital for investments associated with the acquisition and development of over 15,000 apartment units across the United States. Over the past 3 years, Sage has served as an advisor to Trad Solutions, helping multifamily owners and sponsors unlock new sources of liquidity through technology-driven ancillary revenue strategies designed to enhance property value and increase NOI. In addition to his work in multifamily, Sage serves on the Board of Directors of Chief Fire Prevention and Dispatch and Triple Dip Industries. He is also a former officer and board member of the Young Presidents Organization North Texas Chapter.
Leann Graham
Ernest F. Oriente
Ernest F. Oriente
Leann has been serving the Dallas/Fort Worth telecom sector as a Principal at Trad Solutions, Inc. since 1999, accumulating over 26 years of expertise in telecommunications solutions for the enterprise and the multifamily sector. Throughout her tenure, Leann has been instrumental in delivering comprehensive telecom solutions and support
Leann has been serving the Dallas/Fort Worth telecom sector as a Principal at Trad Solutions, Inc. since 1999, accumulating over 26 years of expertise in telecommunications solutions for the enterprise and the multifamily sector. Throughout her tenure, Leann has been instrumental in delivering comprehensive telecom solutions and support to a diverse client base, driving value through strategic partnerships and a deep understanding of both commercial and multifamily markets. Her commitment to client success and operational excellence has positioned Trad Solutions as a trusted resource for businesses and multi-family owner operators seeking cost-effective telecommunications strategies and increased return on investment.
Ernest F. Oriente
Ernest F. Oriente
Ernest F. Oriente
Ernest F. Oriente is a multifamily business advisor for the last 30+ years while coaching/guiding 75,000+ client meetings as the founder of PowerHour and he began in the multifamily industry in 1988.
Ernest and his team lead the 20 largest multifamily LinkedIn groups with 200,000+ industry leaders/members and Ernest shares his PowerMinu
Ernest F. Oriente is a multifamily business advisor for the last 30+ years while coaching/guiding 75,000+ client meetings as the founder of PowerHour and he began in the multifamily industry in 1988.
Ernest and his team lead the 20 largest multifamily LinkedIn groups with 200,000+ industry leaders/members and Ernest shares his PowerMinute coaching videos, with 400,000+ views on LinkedIn, that are filmed in some very fun/interesting places around the world.
Ernest is the author of SmartMatch Alliance, the founder of Accelerator Academies and has shared 190+ multifamily educational webcast with Kerry Kirby, the founder of MultifamilyBiz.
